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MCQ is a new label for a new decade. It was launched on 1 September 2020 and is part of the house of Alexander McQueen. MCQ does not believe in traditional hierarchies and there is no singular creative director. Instead, each collection, or icon as we call them, is designed by an ever-shifted creative collective. We collaborate with creatives across disciplines on each icon, giving each collaborator maximum creative freedom.

McQ Frames