MODO is taking its direction to Sustainability and introduces eco (Earth Conscious Optics), the first optical and sunglass collection entirely made of recycled materials. |
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The collection has become the first-ever consumer brand and eyewear collection to receive an Environmental Claims Validation™ (ECV) from UL Environment (ULE), a wholly-owned subsidiary of Underwriters Laboratories (UL), a world leader in product evaluation. The ULE validation substantiates eco's assertion that the eyewear is made of at least 95 percent recycled stainless steel and plastic. eco plants a tree for each frame sold together with Trees for The Future in a program called One Frame, One Tree. This program is upheld with the standards of 1% of the Planet, a worldwide network of businesses in 38 countries that give at least 1% of their annual revenue to environmental causes. In addition eco has special packaging. The frames are shipped in a pouch of organic cotton and packaged with 100 percent recycled paper. Inside the package is a return envelope for customers to donate their unwanted glasses to OneSight.
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"The last step in the lifecycle of glasses is to re-use them - either their raw materials, or in their entirety," said Alessandro Lanaro, CEO of Modo. "That's why we're so proud to partner with OneSight. Because they are the charity of a global leader in eyewear manufacturing, we know the glasses donated to OneSight are carefully recycled to provide the highest quality product to all those in need."
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