MODO is taking its direction to Sustainability and introduces eco (Earth Conscious Optics), the first optical and sunglass collection entirely made of recycled materials.

With eco, MODO has reinvented the whole product lifecycle from an environmental perspective.

The collection has become the first-ever consumer brand and eyewear collection to receive an Environmental Claims Validation™ (ECV) from UL Environment (ULE), a wholly-owned subsidiary of Underwriters Laboratories (UL), a world leader in product evaluation. The ULE validation substantiates eco's assertion that the eyewear is made of at least 95 percent recycled stainless steel and plastic. eco plants a tree for each frame sold together with Trees for The Future in a program called One Frame, One Tree. This program is upheld with the standards of 1% of the Planet, a worldwide network of businesses in 38 countries that give at least 1% of their annual revenue to environmental causes. In addition eco has special packaging. The frames are shipped in a pouch of organic cotton and packaged with 100 percent recycled paper. Inside the package is a return envelope for customers to donate their unwanted glasses to OneSight.

"The last step in the lifecycle of glasses is to re-use them - either their raw materials, or in their entirety," said Alessandro Lanaro, CEO of Modo. "That's why we're so proud to partner with OneSight. Because they are the charity of a global leader in eyewear manufacturing, we know the glasses donated to OneSight are carefully recycled to provide the highest quality product to all those in need."

eco will also provide eco eyewear donation boxes for retailers and doctors offices carrying the eco collection. These boxes will also be available for special events so people have the opportunity to contribute to the program.